Home Redesign

In January 2023, the growth team came to the realization that there was nowhere to merchandise new products
and news about Hover.
The previous version of this design had a 90% bounce rate. I used a restaurant menu analogy to explain why this might be.
My analogy compares the previous menu to a menu from Guy’s American Grill, which describes every ingredient as having “donkey sauce” and provides verbose explanations.
This is in contrast to a fine dining restaurant where the menu is clearer, allowing the ingredients to speak for themselves and utilizing space more economically.

In January 2023, the growth team came to the realization that there was nowhere to merchandise new products and news about Hover.
The previous version of this design had a 90% bounce rate. I used a restaurant menu analogy to explain why this might be.
My analogy compares the previous menu to a menu from Guy’s American Grill, which describes every ingredient as having “donkey sauce” and provides verbose explanations.
This is in contrast to a fine dining restaurant where the menu is clearer, allowing the ingredients to speak for themselves and utilizing space more economically.