• David Kelly

    Senior Product Designer
    Minneapolis, MN
    contact(at)dksbook.com

  • David Kelly

    Product Designer
    Minneapolis, MN
    contact(at)dksbook.com

Summary

  • Resourceful, thoughtful and innovative creative leader who is adept
    at building relationships, creating the very best work, and providing
    business-growing results.
  • Resourceful, thoughtful and innovative creative leader who
    is adept at building relationships, creating the very best work, and providing business-growing results.

Experience

  • Hover
    June 2022 – July 2023
    Senior Product Designer

    Uncovered and resolved major UX issues in onboarding using data-driven insights, which unlocked several million in annual revenue to date. Initiated tests for UX improvements, which yielded an 82% success rate. Laid the foundation for a major redesign of onboarding, which is currently in progress. Stood up the high-definition renderings product, leveraging product design and front-end development skills. This product has generated millions in revenue to date. Led the growth team and managed several contractors. Represented design for the growth team when interacting with the CEO and stakeholders.

  • IDT (Contract/Full-Time)
    January 2016 – June 2022
    Product Designer

    Redesigned multiple apps through user-centered design principles and an agile development process, leading to a 4.6 app rating in the store, record profits and an increase in IDT’s share price from $5.39 up to $55.00. Developed all of the UX and UI with rapid prototyping in collaboration with the leadership team and developers. Introduced IDT’s first ever corporate typeface. Used excellent communication skills to lead teams in Helsinki.

  • Colle + McVoy
    September 2012 – January 2016
    Senior Art Director

    Led teams of designers and vendors to create award-winning work
    while mentoring Junior and Mid-Level talent to help them grow and adapt
    to rapidly changing marketing climate. Created work recognized by Communication Arts.

    Clients: Indian Motorcycle, USA Swimming, Pedal MN, Caribou Coffee, Cenex

  • Pereira & O’Dell
    May 2010 – September 2012
    Interactive Art Director

    Developed apps, responsive websites, and integrated campaigns while smartphones and social media were still in their infancy. Created work recognized by: The One Show, The Effies, The Webbies, and FWA.

    Clients: Corona, Beats by Dr. Dre, Coda Automotive, AVG, Muscle Milk

  • Hover
    June 2022 – July 2023
    Lead Product Designer

    Uncovered and resolved major UX issues in onboarding using data-driven insights, which unlocked several million in annual revenue to date. Initiated tests for UX improvements, which yielded an 82% success rate. Laid the foundation for a major redesign of onboarding, which is currently in progress. Stood up the high-definition renderings product, leveraging product design and front-end development skills. This product has generated millions in revenue to date. Led the growth team and managed several contractors. Represented design for the growth team when interacting with the CEO and stakeholders.

  • IDT (Contract/Full-Time)
    January 2016 – June 2022
    Lead Product Designer

    Redesigned multiple apps through user-centered design principles
    and an agile development process, leading to a 4.6 app rating in the store, record profits and an increase in IDT’s share price from $5.39 up to $55.00. Developed all of the UX and UI with rapid prototyping in collaboration with the leadership team and developers. Introduced IDT’s first ever corporate typeface. Used communication skills to lead teams in Helsinki and Minsk.

  • Colle + McVoy
    September 2012 – January 2016
    Senior Art Director

    Led teams of designers and vendors to create award-winning work while mentoring Junior and Mid-Level
    talent to help them grow and adapt
    to rapidly changing marketing climate. Created work recognized by Communication Arts.

    Clients: Indian Motorcycle,
    USA Swimming, Pedal MN,
    Caribou Coffee, Cenex

  • Pereira & O’Dell
    May 2010 – September 2012
    Interactive Art Director

    Developed apps, responsive websites, and integrated campaigns while smartphones and social media were still in their infancy. Created work recognized by: The One Show, The Effies, The Webbies, and FWA.

    Clients: Corona, Beats by Dr. Dre, Coda Automotive, AVG, Muscle Milk

Education

  • Minneapolis College of Art and Design (MCAD), Minneapolis, MN

    BFA in Advertising

  • Minneapolis College of
    Art and Design (MCAD), Minneapolis, MN

    BFA in Advertising